My novita, My Singapore Brand With humble beginnings, this year marks a milestone for novita as we celebrate our 23rd year anniversary! Recognized for introducing the Total Wellness perspective in Air.Water.Body, novita is the Reader’s Digest Trusted Brand for water purifier category for 8 years and air purifier category for 9 years in a row, voted by Singapore Consumers. Thank you for your trust and support! In gratitude, novita pledges to pride & strive ourselves to serve you and your loved ones for the years to come, in both home and work spaces with professionalism & sincerity. We look forward to serve you better.