Fraud Blocker PURITI’s Commitment To Trust, Honesty and Quality - novita SG

PURITI’s Commitment To Trust, Honesty and Quality

September 05, 2022 3 min read

Mānuka honey is a highly-coveted substance across the globe and unfortunately has seen a fair share of counterfeit products. It’s more important than ever to ensure that your purchase of 100% pure New Zealand Mānuka honey is exactly that. 

This blog is going to outline the essential philosophy that PURITI lives by to ensure that only honest and transparent products are sold. After reading this article, you’ll know exactly what to look out for when purchasing your genuine Mānuka honey. 

The Puriti Philosophy

PURITI lives by honest principles. We are completely transparent to ensure our consumers know exactly what they’re buying. We’re determined to protect the authenticity and rarity of the world’s most unique honey. 

Sourced from the most remote hives, our experienced beekeepers scour the most pristine lands and forests of clean, green New Zealand to ensure purity. Some of these remote locations are only accessible via helicopter - we make no concessions when sourcing the best Mānuka honey. In this sustainable environment, our bees live up to their reputation as nature’s hardest workers. 

With immense respect for the native land, PURITI strives to maintain a prosperous environment for all. As a reputable Mānuka honey brand, we harvest, pack, test and certify only the purest single-origin raw Mānuka honey with exceptional quality as our benchmark. 

Exceeding UMF™ Expectations 

We are a brand that prides itself on quality and nothing less. Our products represent the value we place in our work. This is why every jar of our monofloral Mānuka honey exceeds the minimum threshold for the UMF™ grading. 

Each UMF™ grade will correspond to a minimum concentration of methylglyoxal (MGO). However, we go a step further and ensure the MGO level is higher than what is required for the stringent UMF™ standards

Regardless of your location, we give everyone the opportunity to taste some of the best Mānuka honey on the market. PURITI dedicates time and resources to quality assurance to ensure you’ll be consistently impressed with the pure 100% New Zealand Mānuka honey we produce. 

Anti-Counterfeit Measures

Authentic and unique. These are the two words that describe the PURITI brand. All of our UMF™ Mānuka honey jars are packed at one source. This allows us to keep rigorous traceability on every product and ensure that we’re only delivering the very best quality.

Each of our jars is protected by over 11 separate anti-counterfeit security measures to ensure the absolute integrity of every product. Our one-of-a-kind jars promise the customer that a purchase of a PURITI product is precisely that. 

Some of these anti-counterfeit measures include:

  • Proprietary lid 
  • Tamper-evident break/tear strip
  • Hot stamp gold foil
  • Blacklight invisible ink 
  • Laser-etched jar

Buy PURITI with total confidence knowing that you will receive high-quality genuine New Zealand Mānuka honey that ticks all of your boxes. We are proud to deliver nothing short of sheer perfection with every order. 

The Sustainable Approach To Delivering Mānuka Honey

As a New Zealand run and operated business, PURITI prides itself on having a company that reflects the sustainable values of Aotearoa. Founded as part of the Midlands Apiaries Limited, our parent company has a rich history of honey and seed production spanning over a century.

As firm believers in making every step one that suits Mother Nature, we conscientiously partner with our beekeepers. Utilising the best technology to excel in traceability, food production efficiency, and logistics, PURITI strives to reduce their carbon footprint and help nature thrive.

Committed to the special connection between land and sea, at PURITI, we base our entire operation on care and respect for the environment. Clean, pure and green - we wouldn’t want it any other way.

PURITI Is The Mānuka Honey Brand For You

PURITI separates itself from many in the current market. Not only do we meet the legal and scientific definition of monofloral Mānuka honey, as set by the New Zealand government - we exceed them. We ensure the concentration of our bioactive ingredients is higher than set by the Unique Mānuka Factor Honey Association. 

In addition, we follow particular methods to sustain our unique monofloral honey composition. As a sacred product of New Zealand, we want to ensure customers receive the best level of quality that PURITI can offer.  

If you’re looking to buy high-quality Mānuka honey online, the great selection of items at PURITI will be the perfect place to browse an extensive range of unique products. Choose a brand that prides itself on honesty, transparency and quality. 

Buy our Mānuka honey online for all your wellness needs.