Fraud Blocker The Truth About Manuka Honey - novita SG

The Truth About Manuka Honey

September 05, 2022 3 min read

The Truth About Manuka Honey

When it comes to our beloved Manuka Honey, there are many untruths floating around out there. We want to set the record straight on a few of them and tell you some of the cold hard facts when it comes to the production, consumption and laws of Manuka Honey in New Zealand. Prepare to have your entire world changed…


TRUTH BOMB #1 - Not All Manuka Honey is the Same

Just because two separate products may call themselves ‘Manuka Honey’ does not mean they are the exact same thing. While they might both contain honey of the Manuka Tree in them, every other aspect of their production could be vastly different - from the extraction process, to the filtering, to the use of additives and chemicals. All of these differences can lead to the two products being very different from one another in many ways.


TRUTH BOMB #2 - Manuka Honey’s Taste is Entirely Unique

The best thing about Manuka is that the taste and texture of its honey is completely unique.

Our own Manuka Honey goes through rigorous testing to ensure we capture that distinctly sweet and nutty flavour whilst achieving a smooth, velvety texture. Our mouths are watering just thinking about it!


TRUTH BOMB #3 -The UMF Rating on Manuka Honey Is Important

The Unique Manuka Factor(UMF) is a trademark of the Unique Manuka Honey Factor Association. They are an independent body that tests for the three indicators of genuine Manuka: Methylglyoxal(MGO), Dihydroxyacetone(DHA) and Leptosperin. The UMF has been designed to offer a way for suppliers and customers to easily understand the quality and purity levels of Manuka Honey products before purchasing them.

At PURITI we have created a higher standard of purity for our honey by increasing the required MGO for each UMF level. PURITI Is also tested to levels that surpass the MPI Manuka Honey Science Definition. To make that a bit easier to understand, we have literally set ourselves a higher standard than is technically required, simply because we are so passionate about creating the purest Manuka Honey possible.


TRUTH BOMB #4 - Manuka Honey Can Only Come From New Zealand

Manuka honey is exceptionally rare and genuine Manuka honey is absolutely, 100% unique to New Zealand. Genuine Manuka honey must be harvested, extracted, tested, certified and packed in New Zealand. It has to come from the Manuka Tree, which is indigenous to New Zealand and not found anywhere else in the world. The Manuka tree’s flowers only bloom for 2-6 weeks every year, adding to the rarity and exclusivity of this wonderful product.


TRUTH BOMB #5- Manuka Honey is a Natural Alternative to Refined Cane Sugar

Manuka honey is a natural sweetener and contains fewer calories per gram than refined sugars like sucrose. For example, a serving of 4g of Manuka honey contains 20% fewer calories than refined cane sugar.

So next time you’re reaching for the sugar to put in your tea, stop yourself and grab the PURITI Manuka Honey instead. Your body and taste buds will thank you for it!


TRUTH BOMB #6 - Many Manuka Honeys are Blends

It has become clear to us that many consumers are unaware that the MPI Manuka Honey Science Definition only applies to jars of Manuka honey for export and is not a requirement for the New Zealand domestic market. Most international consumers are also unaware that bulk barrels of Manuka Honey can be exported and packed overseas without any mandatory or legal requirement to meet the MPI Manuka Honey Science Definition.

This means that many companies are getting away with calling their honey “Genuine” Manuka when in fact it is a blend of Manuka and many other honey types. We believe this is shady and, quite frankly, unethical business practice.


TRUTH BOMB #7 - PURITI Products are the Very Best in Manuka Honey

Everything we do at PURITI is underpinned by honesty, integrity and transparency.

We have made ourselves adhere to a higher standard of testing than is needed to ensure we create the purest, most delicious Manuka Honey available. This higher testing is on the label because we want you to know that what you are buying.

We want you to be 100% sure that you have bought the very best, because you are part of this story, and you are the reason we created PURITI.


Not all sparkling wine can be champagne.

Not all fish eggs are caviar.

Not all cigars can be Cuban and not all Manuka honey can be PURITI.


Click here to check out the complete PURITI range.